The Web Makes Me Feel Update #4

The biggest thing to happen this month is the announcement of where you can sign up to attend the launch event for the whole project—just click the image below (please note the venue change from Kings Place to NESTA):

We’re asking each of the attendee’s to add their emotion to their name badge—so if you’re coming to the launch on the 15th July have a think in advance on how the web makes you feel, in one word.

Here’s my attempts:

• Positive: Happy, Empowered, Enthused, w00t!
• Neutral: Connected, Free, Released, Knowledgeable, Worldly, Enlightened
• Negative: Exposed, Vunerable, Anti-Social, Swamped

Which one will I select for the day?? I’m not so sure yet. Get thinking about what your response will be.

The cards are returning at a slower speed than planned, and worryingly so at times. I still need another 200 or so in my letter box during the next few days to enable a decent nights sleep but I’m optimistic about the good people coming through (even if it is in the dying seconds of the deadline!).

Here’s my favourite response so far:

The Web Makes Me Feel… ‘Naked’, because… ‘I have no virus protection.’

I think I like this one, because I thought ‘uh-oh, whats the answer going to be!?!’, and felt relieved that it was a clean answer *phew—therefore making it memorable. It’s also a pretty smart answer from a 16yr old girl, and highlights a certain vunerability felt online whilst knowing there’s nothing to protect her machine (or parents machine) from scammers and opportunists etc.

On the stats front, the figures are pretty even for gender splits, though we do have an abundance of 15yr olds for some reason. So we’re frantically trying to even up the numbers, and I’m waiting to hear about a shipment of cards coming back from the Glastonbury festival atm.

The categorisation split is looking good too, lots of positives, but a growing number of neutrals and negatives coming through as well, maybe that’s to do with the initial batch of younger people in the early stages and now the older guys are being hit, we’re finding a lot more non-plussed and cynical responses.

Either way, it all makes for some great reading, and is set to produce an incredible exhibition!

OK, I’m done, time to go write some website copy, hassle some people to return their cards and get some artwork printed up. Byee.

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Opening the second day.

(GBR) This morning I have the honour of opening the second day of the Shift Happens 2.0 conference (full programme) at the York Theatre Royal.

I’ve got thirty minutes to cover the changes in the media landscape plus pack as many relevant case study example in there as possible.

Thanks so much DK for delivering a cracking start to day 2 of Shift Happens. A lesson in presentation for us all, and deeply inspiring, invigorating and informative. Thank you very much for helping to make Shift…Happen.

Marcus Romer, Organiser of Shift Happens 2.0

MediaSnackers Speaking/Masterclass

MediaSnackers Alumni

(GBR) The MediaSnackers Alumni are a growing number of past clients that could just disappear into the ether if we didn’t catch up with them. We decided to hunt down and grill them to find out what difference their training had made in the way they work professionally and personally. This months thoughts and insights are from Greg Welch:

What’s your role, who you work for, and what sort of things do you do?
Hi I work for e-skills UK and I manage the BigAmbition programme. We encourage more 14-19yr olds to consider technology degrees and careers by showing them the exciting potential of the industry and the variety of cool and advanced jobs on offer, please come and find us on facebook. You can follow us on twitter: @bigambition & #bigambition.

Its been a month or so since you have been drenched in the MediaSnackers ‘way’, what did you learn from the experience?
Probably the best thing I learnt is to play, explore and share as much technology and content as possible. Check out how BigAmbition came about on YouTube.

How have other members of the team/organisation, that didn’t attend the course, received your new techniques?
The whole team has picked up on the social media techniques really well and we now have a good network of friends and contacts for the programme, identifying new ideas and sharing our messages. The challenge has been to convince the rest of the company that didn’t come along to the workshop, of the value of starting social media conversations as well as demonstrating the impact of our endeavours. We are running a number of social media training sessions with the rest of the team to share the things that we learnt and our enthusiasm for all things social…

What has been the biggest and easiest change to make in the way that you work?
The biggest and most useful change has been to get in the habit of using and implementing social media tools on a daily basis—I am completely hooked now to a whole range of awesome tools that ‘slow down time’ ‘open up new audiences’ and ‘make marketing fun’.

Has there been any difficulty in implementing these new approaches?
No real difficulties—except when my hotmail was phished the other day and sent out silly messages to everyone in my address book—sorry ‘bout that.

What future projects do you have planned which utilise social media?
Every future project will use social media in some way.

Thank you for your time, Greg Welch.

See all MS Alumni interviews here

Aiming to impress.

(NED) We’re at the fantastic Amsterdam headquarters of our lovely-European-youth-marketing partner, JuniorSenior—delivering an exlusive corporate masterclass for a select few brands and agencies.

We’ll be focussing on the latest developments and how easy it is for a brand to explore and utilise social media across online platforms.

The Social Media Masterclass was exactly what our clients needed. Well presented, to the point and easy to understand.

Ab Kuijer, CEO JuniorSenior

Related project page : JuniorSenior

New social media school course.

(WORLD) The MediaSnackers podcast focusses on individuals, organisations or companies who are simply impressing us and which are crying out for more discussion.

Andrew Davis is the founder of The Worst Kept Secret and is putting together a innovative course on social media for students here in the UK.

0.00—0.17 intro
0.19—3.45 Andrew’s background
3.46—6.59 history of developing the new social media course
7.00—8.32 themes and focus
8.33—10.59 so why do young people need training?
11.00—12.37 future plans and impact hope
12.38—12.47 thanks and outro

Subscribe directly through iTunes by clicking on this icon (download iTunes for free here).

Not using iTunes? Then just copy / paste this feed and drop it into your aggregating software.

Want to suggest someone or put your virtual hand-up to be interviewed? Then get in touch here.

Devour our other podcasts.

Leveraging the power of twitter search.

(WORLD) I was conversing recently with a leading online recruitment brand exploring helping them out with their social media strategy (they didn’t have one and the board had requested a presentation on the topic).

After some initial discussions it went quiet.

I then shared an idea to illustrate the awesome power of social media in relation to finding new customers and with the hope to reignite the conversation—this is the email I sent below (verbatim):

IDEA - click below:

http://twitter.com/#search?q=”lost my job”

Potential customers of your service?

Easily contactable, open and available for offers…

The possibilities of social media and creativity ;-)

Over a month has passed and no response.

Thought I’d share it here.

MediaSnackers Consulting

Revisiting the Masters route.

(WORLD) A while ago I posted about if anyone knew any Masters courses in social media.

After some snooping round and with others help the following peaked my interest:

• MA in Social Media from Birmingham City University—had some initial discussions and then a little fun when they sent me a Word document to fill out as way of an application (I don’t have Word plus I think they’re still waiting on validation as well).
• MA in Digital Anthropology from University College London—this looked a good one but got no response to my email and/or voice message.
• MA/PgDip Social Media from University of Salford—actually looks an interesting course although focussed on ’social entrepreneurs’.

A learned friend then challenged to me to leapfrog this route straight into a Phd which I toyed with for a while.

I’ve decided against all of the above, the reason: academia is good stuff, I’m simply more passionate about spending my time doing it rather than talking about it (for now).

Who knows, in the future maybe you could get a MediaSnackology degree from us…

Keeping track of the growing MediaSnackers Meme.

(WORLD) We probably weren't the first to apply the 'snacking' metaphor to media, although there seems to be a growing adoption in terms of describing the new youth-media landscape—we thought it would be good to keep an eye on the growing MediaSnacking meme:

By then, people were already devoting more of their online time to pimping out their MySpace profiles or snacking on YouTube’s videos.

Talking about the demise of ebay.

I’ve also spoken recently about my hiatus from RSS and how I’ve significantly reduced the number of feeds I monitor and instead I “media-snack”

One guys approach to managing his information flow with gmail.

It’s 3am in Boston, two days after graduation and I’m still up digging through my reader, pretty feverishly checking out posts and videos on the Web. I’m media snacking and studying up on new concepts, thoughts, ideas and news in digital.

Even graduates are mediasnacking.

Metacafe, seeking to reach more “media-snacking” consumers, is launching a section of its video site devoted to short clips from “Nurse Jackie,” “Weeds,” “Big Brother” and other television shows.

A move towards serving bite-sized video offerings.

#mediasnacking

Tweeted by jruckman

RT @markevans ”The News is Here, Here and Here” http://tinyurl.com/quaha7 (*good blog post re: what @davidalston calls Media Snacking*)

Tweeted by SionneRoberts

Media Snacking right now: Game 6 on, Twitter up, FB online, doing a client preso and Skype chatting to Netherlands pal. My head hurts.

Tweeted by Webconomist

View all ‘MediaSnackers Meme’ posts

Digital journalist training.

(WORLD) Barney and Mark are working with a group of students from Hamble College today and delivering our digital journalists youth training.

The training will enable the group to cover a school event the following day plus continue those roles for future functions.

Our staff and students would just like to thank Mediasnackers for their, polished professional yet relaxed training day with our Digital Leaders. The students were empowered by their staff to take on more practical roles as Digital Journalists and their confidence has really blossomed.

Kristian Still, Director of E-Learning, Hamble College

Pics, video and feedback to follow.

MediaSnackers Training