U.S. Army Social Media Handbook 2011
Sharing guidance
Here’s a great example of sharing knowledge and best practise in order to demostrate transparency and authenticity.
It’s also a great model to forward to bosses / heads of departments / board members who are a little risk averse when it comes to allowing their staff / brand into social spaces.
We still think it’s more valuable to start using social media first than to design a policy around its use but this might give some of you guys who are battling internally some leverage :
Army Social Media Handbook 2011
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