Investing in digital
(WORLD) The MediaSnackers podcast focusses on individuals, organisations or companies who are simply impressing us and which are crying out for more discussion.
Guy Levine is the CEO and owner of Return On Digital, a digital communication agency who focusses on creating “outstanding return on investment”.
0.00—0.16 intro
0.17—0.53 background on Return On Digital
0.54—2.10 what is the investment and what is the return
2.11—3.21 tangible example
3.22—4.55 digital vs traditional marketing
4.56—7.43 the rise of social endorsements plus open graph / facebook ‘like’ button
7.44—9.21 questioning the ethics
9.22—10.10 future
10.11—10.20 outro
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Continue reading MS Podcast#154 : Guy Levine, Return On Digital