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Social Media Killed B2B

rip

R.I.P.

(WORLD) Social media means there is no such thing as business-to-business (B2B) anymore.

Instead it's all peer to peer (P2P).

Blogs, Twitter, Facebook, LinkedIn etc have all created a democratic level playing field for all involved.

The thing is though, p2p has always been the best way to think of business anyway.

Think of your best customers. You have a personal relationship with them right? You don't sell to their business you sell to them. They in turn don't buy from your business but from you.

Even if you sell products through an online store and all people have to do is press an order button, social media is a great tool to get them to your site / tell the story behind what you do / show not tell what's on offer and the values & benefits of such a sale.

RIP B2B.

Thoughts relating to recent comments in one of our sessions for more b2b social media examples.

3 Responses to “Social Media Killed B2B”

  1. Social Media Killed B2B « Social Media For Suits Says:

    [...] Originally posted on MediaSnackers Tags: B2B, B2C, Business, Marketing, P2P, Peer, Social Media [...]

  2. Prof Len Rogers Says:

    plus ca change
    For the past 50 years I have been teaching that “you make money from people, not from products!”

  3. DK Says:

    Len – I think you’ll like this post then : http://mediasnackers.com/2011/02/the-business-of-being-human/ :-)

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