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Zen And The Heart Of Social Media : Experts


"You are the experts on you"

Why are you paying agencies loads of money to define who you are in these social spaces?

Social media is not something you outsource. It should be a built-in not bolt-on approach and part of your daily routine.

This is more authentic and financially sustainable.

We trained a client on how to represent themselves well on Twitter, who then outsourced the account to their existing PR agency. The agency tweeted on their behalf, but not very well and didn’t understand the online etiquette of the space.

We advised the client to take back control of the account, once we illustrated there was no monitoring and response to the negative comments which started to appear.

Social media practice should enable you to share your workload, reduce email and save time. Time you can spend on being transparent online.

 

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