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Month: March 2011
MS Vodcast Episode#25 | Scott Monty, Global Digital and Multimedia Communications Manager, Ford Motor Company
An old brand embracing the new
Our third in a new series of video podcasts (vodcasts) focussing on those interesting folks who manage social media for their brand / company / organisation.
Scott Monty, Global Digital and Multimedia Communications Manager, Ford Motor Company.
0.00—0.21 intro
0.22—2.26 day-to-day activities
2.27—6.44 measuring success
6.45—9.06 CEO/executive buy-in
9.07—11.00 the humanisation of the brand (personalised video invites)
11.01—12.02 internal vs external measurement / creation
12.03—14.57 the fiesta movement campaign
14.58—17.56 internal use of social media
17.57—20.52 no blog but The Ford Story
20.53—23.02 the mistakes to learn from
23.03—25.15 one piece of advice for newbies (search on Twitter)
25.16—27.31 the future
27.32—27.51 outro
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