What we really sell
(WORLD) We don't deal in social media.
Seriously.
It's not the thing we focus on.
Sure our tagline says "We're the go-to guys for companies and organisations who want to understand & effectively use social media"… pretty snazzy, eh? But here's the big fat dirty truth :
We're in the change business not the social media business.
Social media is the range of tools we use to create benefit and value—to make things cheaper, quicker, better.
Like Bowie said, turn and face the strain guys—because it is a strain. Change is the hardest thing hardest thing to create and to peddle (but it's the only thing that matters).