Social Media Killed B2B



(WORLD) Social media means there is no such thing as business-to-business (B2B) anymore.

Instead it's all peer to peer (P2P).

Blogs, Twitter, Facebook, LinkedIn etc have all created a democratic level playing field for all involved.

The thing is though, p2p has always been the best way to think of business anyway.

Think of your best customers. You have a personal relationship with them right? You don't sell to their business you sell to them. They in turn don't buy from your business but from you.

Even if you sell products through an online store and all people have to do is press an order button, social media is a great tool to get them to your site / tell the story behind what you do / show not tell what's on offer and the values & benefits of such a sale.


Thoughts relating to recent comments in one of our sessions for more b2b social media examples.

Vistage Speaking Session#42


Inspiring the suits.

(GBR) Today we're delivering a half-day social media taster for a group of CEO's on behalf of Vistage International. We'll be showing them all the groovy stuff you can do to augment and embellish their current operations so they are quicker, cheaper, sexier.

Just got around to analysing the feedback. Great stuff overall, the guys really liked the session, very valuable and the interactive nature was
much appreciated.

Comments included:

A very useful session – a little fast for me – but so helpful (and scary) to see some very exciting tools
One of the best, most-interactive days we have had
Excellent – hands on, relevant, practical
Learned new things and a great reminder of other things
Well structured session – all groups would benefit
Really helped my understanding of social networking

Tony Price, Vistage Chair

Related posts : Past Vistage Speaking Group Gigs

The MS Meme #20


Keeping track of the growing MediaSnackers Meme.

(WORLD) We probably weren't the first to apply the 'snacking' metaphor to media, although there seems to be a growing adoption in terms of describing the new media landscape—we thought it would be good to keep an eye on the growing MediaSnacking meme:

Braincandy for media snacking: Hog-isms, issue 003

Sally Hogshead and her little pdf.

I am not talking about food snacking. I am referring to how people consume information and media. With thousands of blog posts (including this one), tweets, photo comments, headlines, news feeds, etc.

The Becher Agency echoing our views when we started all this.

@steverubel since I have a Touch I’m using it instead of the laptop for surfing, reading, media snacking, etc.

Tweeted by RuudHein

Trying out Media Munchies, my new Micro blog–tiny bites of social media snacks:

Tweeted by heidimiller

Like a hobgoblin of little minds im the foolish consistency of your media snacking philosophies. Goodmorning.

Tweeted by loudmouthman

Tweetfreek Social Media Digest Media Snack –

Tweeted by AlexClon

people media snack #ahhra

Tweeted by LorettaDonovan

@Packard_Sonic Thanks! I love Media Snackers, but I’ve never seen the other ones.

Tweeted by Kerinus

#utahtech “Media snackers?” Delicious!

Tweeted by vpbeerman

View all ‘MediaSnackers Meme’ posts

JG Communication Internal Event


In Stockholm

(SWE) Today we're delivering an internal event for JG Communication and their 130 staff.

We'll be exploring doing a keynote and then hosting four separate breakout sessions on various aspects of social media, exploring the benefits and value in adopting this stuff.

To the guys at Mediasnackers: Thanks a million for an inspiring day on the current social media landscape. The employees of ours who are very well versed in this topic learnt plenty of new things and the ones who aren't so well versed in this area were really blown away and inspired by the lectures and workshops.

Colm O’Callaghan, Operational Manager, JG Communication

MediaSnackers Internal Events

MediaSnackers is currently in 'permanent pause' mode—check out where most of the juicy action is at nowadays!