(WORLD) Social media means there is no such thing as business-to-business (B2B) anymore.
Instead it's all peer to peer (P2P).
Blogs, Twitter, Facebook, LinkedIn etc have all created a democratic level playing field for all involved.
The thing is though, p2p has always been the best way to think of business anyway.
Think of your best customers. You have a personal relationship with them right? You don't sell to their business you sell to them. They in turn don't buy from your business but from you.
Even if you sell products through an online store and all people have to do is press an order button, social media is a great tool to get them to your site / tell the story behind what you do / show not tell what's on offer and the values & benefits of such a sale.
Thoughts relating to recent comments in one of our sessions for more b2b social media examples.
Keeping track of the growing MediaSnackers Meme.
(WORLD) We probably weren't the first to apply the 'snacking' metaphor to media, although there seems to be a growing adoption in terms of describing the new media landscape—we thought it would be good to keep an eye on the growing MediaSnacking meme:
Braincandy for media snacking: Hog-isms, issue 003
Sally Hogshead and her little pdf.
I am not talking about food snacking. I am referring to how people consume information and media. With thousands of blog posts (including this one), tweets, photo comments, headlines, news feeds, etc.
The Becher Agency echoing our views when we started all this.
@steverubel since I have a Touch I’m using it instead of the laptop for surfing, reading, media snacking, etc.
Tweeted by RuudHein
Like a hobgoblin of little minds im the foolish consistency of your media snacking philosophies. Goodmorning.
Tweeted by loudmouthman
@Packard_Sonic Thanks! I love Media Snackers, but I’ve never seen the other ones.
Tweeted by Kerinus
#utahtech “Media snackers?” Delicious!
Tweeted by vpbeerman
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