There are none!
(WORLD) Today in a discussion with a potential client, who were looking for social media experts with the aim of making them just the same, I came out with this juicy takeaway:
…strive to become expert students not just experts!
Everyday I learn something new about online platforms and technology, and their potential application. I think I know a lot (and there are obviously people who know more than me) although I am aware I don’t know a lot more.
For any individual or organisation/company, it’s not about becoming an expert but fostering an environment and attitude to know there is always more to learn—thus enabling a process of exploration and forward approaches rather than reliance on what you know now (because I guarantee in this ever-evolving-web-world it will).