MediaSnackers » Project : The Web Makes Me Feel

Project : The Web Makes Me Feel

July 15th 2009 saw the launch of our 2009 pro-bono project, The Web Makes Me Feel—an insights project exploring how nearly 500 UK-based young people feel about the web and also the reasons behind the emotions.

We wanted to explore a question no-one has asked before (how does the web make you feel in one word?) and display that information in a bold and dynamic way:

We then explored in a sentence or two the reason behind that response in a “because” question (more background plus details of the methodology used can be found by clicking the image above).

Report

With such a wealth of great data, we’re lucky to have the skills of Dr Kelly Page from Cardiff University to go through the results and craft such a juicy report.

This report is available as academic research from Cardiff University and exclusively through The Web Makes Me Feel for only £100.

The resulting academic paper—How does the web make youth feel? Exploring the positive digital native rhetoric—has been published in the Journal of Marketing Management (Volume 26 Issue 13, 1345).

Workshops

The TWMMF (two and a half hours) workshop includes the following:

contextualising presentation on the fluid new media landscape
masterclass on a variety of social media platforms
bespoke insights into your own projects and programmes
background to the development of this project
free report (worth £100)

All for £500 although only four workshops are available—to purchase get in touch through our contact page.

All proceeds from the above will go towards making this a cost-neutral project.

Check out the videos and images from the event below:

Nesta was really pleased to support the launch of twmmf because it put a much needed human/emotional slant into the discussion around the web which is too often dominated by technology or business models. The simplicity and usability of their approach was refreshing and we look forward to seeing how it evolves.

Roland Harwood, Director – Open Innovation, Nesta

Below are the blog entries for the full story of The Web Makes Me Feel project: