The 83rd MediaSnackers podcast discusses youth marketing with JuniorSenior’s CEO.
(WORLD) The MediaSnackers podcast focusses on individuals, organisations or companies who are simply impressing us and which are crying out for more discussion.
Ab Kuijer is the CEO of euro-youth marketing business, JuniorSenior and joins MediaSnackers to talk about the impact new media and technology has on marketing to young people.
0.23—1.17 what JuniorSenior does
1.18—2.37 what they’ve and who for
2.38—4.20 the big changes
4.21—5.41 the impact of these changes for brands
5.42—7.16 the ethical/moral questions on marketing to young people
7.17—8.03 the prevalence of media vs parental responsibility
8.04—9.45 in-gaming argument
9.46—11.08 future of marketing to young people
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