MS Podcast#83

abkuijer

The 83rd MediaSnackers podcast discusses youth marketing with JuniorSenior’s CEO.

(WORLD) The MediaSnackers podcast focusses on individuals, organisations or companies who are simply impressing us and which are crying out for more discussion.

Ab Kuijer is the CEO of euro-youth marketing business, JuniorSenior and joins MediaSnackers to talk about the impact new media and technology has on marketing to young people.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

0.00—0.22 intros
0.23—1.17 what JuniorSenior does
1.18—2.37 what they’ve and who for
2.38—4.20 the big changes
4.21—5.41 the impact of these changes for brands
5.42—7.16 the ethical/moral questions on marketing to young people
7.17—8.03 the prevalence of media vs parental responsibility
8.04—9.45 in-gaming argument
9.46—11.08 future of marketing to young people
11.09—11.20 outro

itunessubscribeSubscribe directly through iTunes by clicking on this icon (download iTunes for free here).

Not using iTunes? Then just copy / paste this feed and drop it into your aggregating software.

Want to suggest someone or put your virtual hand-up to be interviewed? Then get in touch here.

Devour our other podcasts.