Zen And The Heart Of Social Media : Ideas

"A bad idea is one that’s never shared"

What are the internal organisational processes for developing and aggregating ideas?

Does this only happen during certain company meetings or allocated time in the diaries?

We hope not.

Ideas need to be shared to grow.

If they remain in your head, they are never given life.

Encourage and cultivate a collaborative approach by moving away from email and / or Word—radical thinking for many places but we guarantee it's a step in the right direction.

Explore using wikis, department blogs, virtual timelines, shared google docs etc. all of which can be marked as private and worked on when inspiration takes hold.

On certain project with clients we create a shared wiki to reduce email traffic, share and test ideas, plus allow for everyone to contribute. There is no hierarchical process or time constraints to this approach plus all ideas are given equal weight and a chance to be heard.


MediaSnackers is currently in 'permanent pause' mode—check out justadandak.com where most of the juicy action is at nowadays!