Keeping track of the growing MediaSnackers Meme.
(WORLD) We probably weren't the first to apply the 'snacking' metaphor to media, although there seems to be a growing adoption in terms of describing the new youth-media landscape—we thought it would be good to keep an eye on the growing MediaSnacking meme:
The technology is rapidly changing. In order for us to remain current and advise our clients on how to successfully navigate Web communities and engage in meaningful dialogue, we have to be 10 steps ahead. Here are some terms that I thought were interesting and would keep you ahead of the curve… (MediaSnackers was one of them)
Exploring whether PR needs some new vocabulary.
I call my behavior "media snacking." If I have time I’ll snack on different stuff from around the Internet.
The Scobleizer waxing lyrical about his media habits.
As the Web’s leading purveyor of bite-sized video, YouTube created a world of media snackers. It’s a sit-forward experience for the most part, done at desks, offices and cubicles.
Exploring video on the web.
It certainly plays to the whole media snacking/bite-size media thing. Plus at 96 seconds long, downloads won’t take forever and won’t cost a fortune. Sure, streaming would be better, but seems like a viable interim option.
A reaction to Nokias video plans.
There are also smaller external factors (+that add up) outside of Twitter’s control and effects that are capturing attention to the website as well. Things like; short attention span of digital natives and their desire to "media snack", the economy (no really, I mean it) and the continual growth of the power of the "status update".
How media snacking is fast becoming mainstream