The MediaSnackers Meme #11


Keeping track of the growing MediaSnackers Meme.

(WORLD) We probably weren't the first to apply the 'snacking' metaphor to media, although there seems to be a growing adoption in terms of describing the new youth-media landscape—we thought it would be good to keep an eye on the growing MediaSnacking meme:

Producers of televised drama know it too and they have decided that the days of hour-long “appointment” TV, where you sit on your couch and do nothing but watch your chosen show, are limited. Hence the rise of “snack drama—shows broken up into episodes of under four minutes intended to be viewed online or on your mobile phone.
How digital life is shaping media production and distribution.

I've already seen fresh phrasing pop up to accommodate this new tool: “micro photoblogging,” “photo rivers,” and “picture streams.” Anyway, it's part of what folks are calling Media Snacking, meaning you can share and consume 'byte-size' portions of information, such as Twitter or Twitxr, without all the time investment. Nom, nom, nom … YUM.
You can now snack on photos.

I guess this sounds selfish but when you surround yourself with creative minds, absorbing their media all day, everyday, be it blogs, podcasts or videos, you sometimes just want a mini media snack, not a full blown mind meal.
A less-is-more apporach to online media consumption.

What truly is a byte sized media snack?
Good question.

Duncan Wardle, VP of Global PR for Disney Parks, discusses the concept of “media snacking” and how it plays a role in the larger social media space with Christine Deerin, Divisional VP, West Coast for D S Simon Productions. Recorded at the Ebay & Ragan Communications Social Media Revolution Conference.

View all ‘MediaSnackers Meme’ posts

MediaSnackers is currently in 'permanent pause' mode—check out where most of the juicy action is at nowadays!