The MediaSnackers Meme #7


Keeping track of the growing MediaSnackers Meme.

(WORLD) We probably weren't the first to apply the 'snacking' metaphor to media, although there seems to be a growing adoption in terms of describing the new youth-media landscape—we thought it would be good to keep an eye on the growing MediaSnacking meme:

I have developed a bad habit. I snack too much. No, I'm not talking about in real life (though that's probably true, too). I'm talking about in my information consumption habits.
Chip Griffin talking about his snacking 'problem'.
A recent NY Times article highlights the rise of midday 'media snacking' by cubicle dwellers, a trend that's affecting not only office culture, but online media producers and the advertisers who help support them as well.
Even cubicle workers are snacking.
A key theme for the 'digital natives'—those who have grown up immersed in technology, especially the bracket of 15to24 year olds, is impatience. They want to get things done quickly, using multitasking and 'media snacking,' with community interactions playing a central role. Yeah, social networking—it has a long ways to go yet. And users need to have control over the technology, allowing it to express their originality.
Discussing the unqiue habits of digital natives.
I think it unlikley, no matter what the advertisers might tell us, that anyone would settle down to watch a 90 minute movie on their mobile (in its current form). What is realistic is that the mobile suits our increasing appetite for media-snacking; taking bite-sized chunks of entertainment to fill our downtime, commutes etc.
How mobiles won't affect the film industry
More people are turning to the Internet for entertainment, enjoying a 'media snack' whenever and wherever they're in the mood for a break. Buzzed is a great example of original short-form video content that puts the power of the Internet to good use. It's interactive, engaging and entertaining—delivering value to our viewers and sponsors alike.
Erick Hachenburg, CEO, Metacafe talking about a new interactive online show.

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