The MediaSnackers Meme #4


Keeping track of the growing MediaSnackers Meme.

(WORLD) We probably weren't the first to apply the 'snacking' metaphor to media, although there seems to be a growing adoption in terms of describing the new youth-media landscape—we thought it would be good to keep an eye on the growing MediaSnacking meme:

The iPod touch might be getting all the attention right now, but the video-enabled nano is the device that best suits our "media-snacking" lifestyle.
A PC mag article discussing how the technology now comes in bite-size like the media it plays.

Four trends: digitalization, convergence, media snacking and social networking were analyzed. These areas built the hub of Wardle's message, which was insightful and set the bar very high for a day of PR education that will continue throughout the day.
Exploring the future of PR by Vice President of Public Relations for Walt Disney World.

One Word Equity's site explains that it is a survival tactic for marketers looking to break through rising clutter and connect with "digital natives"—those pesky new consumers under the age of 30 who are so wrapped up in multitasking and social media and media snacking that they can't even make the time to pay attention to our advertising.
Greg Verdino exploring a new advertising strategy.

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MediaSnackers is currently in 'permanent pause' mode—check out where most of the juicy action is at nowadays!