"Create conversation, not numbers"
In this networked age, numbers are easy to create simply by a click of a button.
Due to this, their value is being diluted.
What would you prefer: 20 engaged and receptive people rather than 15,000 who are not?
For a personal blog project about human movement, the articles were written based upon what people were interested in. This was done by monitoring the search terms of how people arrived at the site and content was created accordingly which naturally increased the readership of the site.
A simple reversal of thinking and approach, giving visitors what they want, and creates conversation online which keeps them coming back for more.