Winning stuff and getting published
Remember our little pro-bono project from last year exploring the emotional responses of how the web makes young people feel…?
Well, the resulting academic paper (written by Dr Kelly Page) not only won “Best Conference Paper Award in Interactive Marketing” at the 2010 Academy of Marketing (AM) Conference (sponsored by the Institute of Direct Marketing (IDM)) but it will also be featured in the next issue of the Journal of Marketing Management.
One little by-product of this is that Mark and I are now officially academic authors in our own right (without having to do all those years of studying most people do).
This year the project has some international partners, which, due to the recent earthquakes in Christchurch where Core-Ed are based, will be slightly delayed.
Big congrats to Kelly on this… our little project wouldn’t have been noticed if it was for your involvement. It isn’t over yet either, this time it’ll be 2000 cards over 2 hemispheres!