"Show don’t tell"
Social media enables you to tell your story in dynamic ways, rather than just text.
Cater to as many senses as you can in your content by exploring the use of images, words, video and sound.
A client recently created a quick video of photo responses from young people in their area around a specific question. This was then presented in a meeting instead of the usual option of writing a report.
Using this approach, the process was quicker, easier to digest by others and demonstrated their new skillset.