The MediaSnackers Meme #13


Keeping track of the growing MediaSnackers Meme.

(WORLD) We probably weren't the first to apply the 'snacking' metaphor to media, although there seems to be a growing adoption in terms of describing the new youth-media landscape—we thought it would be good to keep an eye on the growing MediaSnacking meme:

Life is becoming bite-sized – people like to snack on books, perhaps a chapter at a time; we know that already today some 10% of viewers watch popular TV shows like Doctor Who outside of their traditional broadcast time, that TV is becoming as portable as music; and that learning will also take this path in future.
Our friend Matthew Poyiadgi exploring the news how one school is enabling their students to use their mobiles to download course information.

Somewhere, somehow, the media industry decided to accept as fact the conventional wisdom that mediasnacking is where it’s at.  Crazy kids today, such wisdom goes, have the attention span of a guinea pig on crystal meth, and that to these A.D.D. viewers a three minute video is the equivalent of a marathon session of all three extended DVDs of “The Lord of the Rings”.
Brad Bevens continuing the snacklash.

La deuxième vague du Web a révolutionné notre manière de communiquer (Twitter), de consommer des médias (YouTube, Flickr) ou de nouer des relations (Facebook). Les principaux changements résident dans la nouvelle manière de picorer l’info tout au long de la journée (le « media snacking » !). C’est le privilège de cette génération « on demand », qui sacre la « vod », la « catch-up TV », les réseaux sociaux, … pour accéder à l’information, aux divertissements, au sport, à la culture, aux connaissances, via les moteurs de recherche et les médias sociaux. L’accès devient aussi, sinon plus important, que les contenus.
A French article on mediasnacking (english translation).

The meme and us are featured in this keynote presentation at the Thin Air Summit in Denver, Nov 8, 2008 from Jeremiah Owyang.

View all ‘MediaSnackers Meme’ posts

MediaSnackers is currently in 'permanent pause' mode—check out where most of the juicy action is at nowadays!