The MediaSnackers Meme #6


Keeping track of the growing MediaSnackers Meme.

(WORLD) We probably weren't the first to apply the 'snacking' metaphor to media, although there seems to be a growing adoption in terms of describing the new youth-media landscape—we thought it would be good to keep an eye on the growing MediaSnacking meme:

People are becoming accustomed to consuming large amounts of 'bite-size' content rather than the longer-form stuff of traditional media. Online video clips, the iPod Nano, pay-per-view TV shows on iTunes, short games played on handheld devices, the list goes on.
One of our favourite trend agencies talking about snack culture.

Children are fearless. They are using all the new technologies. They are very adept from an early age at accessing content when they want it and where they want it.
Sounds like mediasnacking to us from this article.

The migration to shorter conversation bursts (140 characters or less on Twitter) is evolutionary and is also indicative of our insatiable appetite for both media snacking and also a sense of community. On any given day, I see more response in Twitter or Facebook than I do on PR 2.0 or But that doesn't mean that blogs are slowing down. It just represents that people share and discover things differently.
Interesting insights from Brian Solis

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MediaSnackers is currently in 'permanent pause' mode—check out where most of the juicy action is at nowadays!