"Direct your message don’t spread it"
It’s easier to find communities of interest with social media.
This enables you to direct your message not think about spreading it thin. Here’s an example:
We were conversing with a leading online recruitment brand exploring helping them out with their social media strategy (they didn’t have one and the board had requested a presentation on the topic).
After some initial discussions it went quiet.
We then shared the idea on our blog to illustrate the awesome power of social media in relation to finding new customers and with the hope to reignite the conversation.
The idea was simple, by typing "lost my job" into the Twitter search engine we could straight away find potential customers of their service.
Easily contactable, open and available for offers.
Here numbers don’t count as much as the possible real-life connections you can make.