MS Podcast#91

agnesnairn

The 91st MediaSnackers podcast discusses a new report called Watching, Wanting, Wellbeing.

(WORLD) The MediaSnackers podcast focusses on individuals, organisations or companies who are simply impressing us and which are crying out for more discussion.

Agnes Nairn, a UK academic researcher and writer in the field of children and marketing is Affiliate Professor of Marketing at EM-Lyon Business School and also one of the authors of Watching, Wanting, Wellbeing: exploring the links (press release and PDF link to the report).

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0.00—0.28 intros
0.29—1.29 background to the report
1.30—3.19 impact of commercial media and screen time
3.20—4.17 the top-line results
4.18—5.29 respondents opinions of their parents
5.30—7.11 interactivity vs passiveness/growing commercialisation of the net
7.14—9.05 who is responsible?
9.06—10.16 affluent vs deprived households
10.17—10.50 impact of report
10.51—11.03 Outro

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