MS Podcast#37

lynblagbrough

The 37th MediaSnackers podcast looks at the development of Mobile TV from a kids perspective.

(WORLD) The MediaSnackers podcast focusses on individuals, organisations or companies who are simply impressing us and which are crying out for more discussion.

Lyn Blagbrough is a Research Manager for research agency Quaestor and talks about some exclusive research into Mobile TV and whether the kids want it—if you want a copy of the research please contact Quaestor direct and reference MediaSnackers sent you.

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0.00—0.10 Intro
0.10—1.10 Lyn talks about her role and Quaestor
1.11—1.47 the research brief
1.48—2.22 the age demographic
2.23—3.34 baseline findings from the research
3.20—4.35 how many would actually watch and the concerns involved
4.36—5.08 what would they want to watch
5.09—6.12 gender split and emotional attachment
6.13—7.51 role of parents as gatekeepers
7.52—8.56 personal take-aways from the research
8.57 —9.10 Thanks and outro

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