(WORLD) The world has changed and it’s not going to stop.
Album sales are dropping, cinema attendances are down, young people are not watching TV, they are more interested in playing video games, truning to the web for their news, reasing comics on their mobiles, and are a market worth $159 billion in the US alone.
From texting to myspace.com profiles, free phone-calls to watching episodes of Lost on their iPods (advert-free), weblogs and podcasting, 24/7-always-on to IMing—young people have access and are using and adopting technology like no other generation before.
In the US, 87 percent of 15-year-olds use instant messaging, while nearly half of 12- to 14-year-olds have a mobile phone.
Twenty-five percent of young consumers said they plan to purchase an MP3 player in the next 12 months.
Eighty-eight percent of boys ages 12 to 17 own a game console, compared with 63 percent of girls the same age.
Fifty-five percent of boys would rather play games than watch TV.
Forrester Research Inc.
Mediasnackers will focus on how young people consume and also create media.