Zen And The Heart Of Social Media : Intro

Our small publication offering clear and awakening insights into online practices and strategies

“What’s new?” is an interesting and broadening eternal question, but one which, if pursued exclusively, results only in an endless parade of trivia and fashion, the silt of tomorrow.

I would like, instead, to be concerned with the question “what is best?”, a question which cuts deeply rather than broadly, a question whose answers tend to move the silt downstream.

Zen and the Art of Motorcycle Maintenance, Robert M. Pirsig pg 98

Sharing experience is the foundation of wisdom.

This book expands and explores the reasoning behind our approach as social media practitioners and zen adventurers.

Presented as a collection of mantras / insights / statements / principles / standards which have evolved through our experience of working with a cross-sector group of clients and which have their roots in a decade of online activity plus roles in the public & private sector.

In the last couple of years the social media space has become populated with so many consultants, agencies and individuals all offering guidance and advice.

This book simply describes our way.

Use it to evoke discussions.

As a review.

As a guide.

To inspire.

To start.


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