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2008 > May > 04 > MediaSnack-snack-snackers#26

MediaSnack-snack-snackers#26

snacked

[SUMMARY—Quotes which illustrate.]

(WORLD) MediaSnackers are being served more and more ways to snack on their chosen media than ever. It's hard to differentiate between companies and start-ups enabling snacking or the snacking trends driving media platform development, but here are a couple of quotes from the 'experts' or articles to sum it all up for any 'MediaSnacker-virgins':

Virtual worlds are the new battlegrounds for toy manufacturers, kids TV channels and software companies with an eye on the youth market. It is the classic no-brainer. These days, kids are so into social networking sites that their parents have to get Bebo accounts just to call them down to dinner.
How traditional brands/media are populating new media platforms.

Toronto's Ryerson University threatened to expel first-year computer engineering student Chris Avenir last week, arguing that his study group on the Facebook networking site might encourage cheating.
This is just crazy.

MySpace is essentially the world's largest focus group. You can see what resonates with people and then take that content and blow it out worldwide.
Head of MySpace's international arm talking up their potential and impact.

The brands that "get kids" understand the Eureka moment. They understand the art of surprise. They know what it takes to make a child respond with gleaming eyes and a rush of hastily thrown together syllables——ffffwwoaaarhhh… eyeewahnthaaat!". They are able to manufacture the excitement and stimulate the imagination. They are able to allow the kids to transform themselves from a spectator into a participant in the blink of an eye.
How to successfully market to kids and what we can all learn from this.

What's exciting is that people are building new social systems, new systems of review, new systems of governance.My hope is that those will produce… new ways of working together effectively and fairly which we can use globally to manage ourselves as a planet.
Tim Berners-Lee still waxing lyrical about the positiveness of this interweb stuff.

MediaSnack-snack-snackers #1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24 & 25.

Filed by DK on May 4 2008

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