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JuniorSenior Bold Campaign
[SUMMARY—Pink coffins.]
(FRA) We've been fans of JuniorSenior since we conducted a podcast interview their CEO Ab Kuijer last May (and also featured him in this months vodcast). They have a great sense of fun whilst always looking to being creatively bold.
To announce the launch of their new French offices they decided to hold a ceremony for the death of traditional media.
The message to the French market is clear; if you want to reach young people, you need new media and creative solutions.
…and a pink coffin:
Filed by DK on June 26 2008
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