Entries for October 21 2006
MediaSnackers Podcast#46
[SUMMARY—The 46th MediaSnackers podcast hooks up with marketing agency Mr Youth.]
(WORLD) The MediaSnackers podcast focusses on individuals, organisations or companies who are simply impressing us and which are crying out for more discussion.
Matt Britton is co-founder of Mr.Youth, a youth marketing agency in America.
0.00—0.10 Intro
0.11—0.39 Matt introduces himself and his role
0.40—3.44 motivations and aims behind Mr. Youth
3.45—5.23 impact of user-generated content
5.24—6.43 rise of individualistic media consumption habits
6.44—7.41 future trends
7.42—9.37 brands who are impressing
9.38—9.50 Thanks and outro
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Filed by DK on October 21 2006
$50,000,000
[SUMMARY—A new digital learning initiative with clout!]
(US) The MacArthur Foundation has pledged $50 million over the next five years to help build the emerging field of digital media and learning.
Digital Media and Learning initiative
Jonathan Fanton, the Foundation’s President:
This is the first generation to grow up digital, coming of age in a world where computers, the internet, videogames, and cell phones are common, and where expressing themselves through these tools is the norm. Given how present these technologies are in their lives, do young people act, think and learn differently today? And what are the implications for education and for society?
WOW—exactly the focus of MediaSnackers ;-)
What an initiative though and makes me wish I could put my virtual hand up to take part.
Filed by DK on October 21 2006
Digital Media Initiative
[SUMMARY—Educating young people in media/digital literacy.]
(US) A new initiative enabling young people to question and analyse the role of digital media in their lives has been launched by US-based Global Kids.
Funded by a $900,000 grant from the MacArthur Foundation, they will be engaging with young people on their own digital turf in Teen Second Life and through existing youth media groups.
It just makes sense, educating young people about media literacy through the mediums they are already using. Looking forward to seeing the results.
Filed by DK on October 21 2006
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