The Future Of The Beeb
[SUMMARY—A question that always gets asked.]
(UK/WORLD) The BBC believes the teen audience is currently 'under-served by the corporation in the digital era'.
I was reading this speech from Director-General of the BBC, Mark Thompson, which he gave last month, coupled with the news that Andy Parfitt has now been giving the remit for teens, the BBC are obviously really trying to drill down into this demographic.
The BBC plays an important role in the early years of many children's lives. But as they reach adolescence this relationship fades as the corporation hasn't been producing enough content that appeals to them. We are now aiming to bridge that gap with high quality content tailored and packaged for them, which we hope will complement existing services provided by the commercial sector.
Through initiatives such as Blast and Bitesize the BBC already have a commtiment but are also developing new 'personalised' offerings.
Exciting times ahead me thinks.
I just left a phone message for Andy Parfitt. Would be great to get a podcast interview with him…
Filed by DK on July 14 2006
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