MediaSnack-snack-snackers#2
[SUMMARY—They're all at it, again.]
(WORLD) MediaSnackers are being served more and more ways to snack on their chosen media than ever. It's hard to differentiate between companies and start-ups enabling snacking or the snacking trends driving media platform development, but here are a couple of quotes from the 'experts' to sum it all up for any 'MediaSnacker-virgins':
Many groups such as politicians complain that youth simply do not care about their message - without realizing that the ways in which they communicate barely penetrate into the public and media spaces young people inhabit. Engaging youth requires radical changes in thinking and approach for traditional organizations.
Nick Moraitis author of Youth Good Practices Booklet from Amnesty International.
We've come to embrace it as our own. It can help you reach an audience that otherwise might be more difficult to reach. Not as many young voters watch the evening news.
Campaign spokesman Brian Brokaw quoted regarding Phil Angelides, California's Democratic candidate for governor and his daughter setting up a MySpace page for him.
Perhaps it is not that contemporary media use has led to a decline in civic and social engagement, as many have argued, but rather, that a decline in civic and social engagement has led to a 'retribalization' through contemporary media.
Authors of a new study exploring how some online video games found to promote 'sociability'.
Filed by DK on August 20 2006
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