Net Snackers
[SUMMARY—Young people in the UK flock to the net.]
(UK) Yesterday, Ofcom released their The Communications Market 2006 report, part of which focuses on 16-24 year olds in the UK.
Here are the big take aways:
• they watch about 18 hours of television a week, seven hours fewer than the average viewer and one-and-a-half hours fewer than in 2004;
• 58% of TV viewing was of the five public service channels compared with 74% in 2001;
• compared to older people, they spend on average 21 minutes more online per week, make seven more mobile phone calls and send 42 more text messages;
• social networking sites such as MySpace and Bebo are used by more than 70% of young internet users, compared with 41% of other UK adult users;
• most are downloading content on to mobile devices such as iPods or phones;
• 27% of young people said using the internet meant they read fewer newspapers;
• they are prolific bloggers, with 19% saying they have their own weblog, compared to about 11% of all internet users.
Told you they're MediaSnackers…
Filed by DK on August 11 2006
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