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2006 > August > 06

Entries for August 6 2006

The World Has Changed…#8

earth

[SUMMARY—Embracing the changing nature of the world.]

(WORLD) More evidence that the world is changing for MediaSnackers everywhere from these recent noted articles:

Students warned about networking sites.

Teen Mags? So Five Years Ago.

OMG, will txting and IM lead 2 bad grammar?.

Heavy Internet users shouldn't be considered anti-social.

Monitoring Teens' Media Intake Poses Challenges.

Related posts: The World Has Changed#1, 2, 3, 4, 5, 6, 7.

Filed by DK on August 6 2006

North American Gen Yers

forrester

[SUMMARY—Some stats to chew on…]

(US) Thanks to those clever people in Forrester Research and their North American Consumer Technology Adoption Study 2006 Benchmark Survey of 66,707 US and Canadian households, I can bring you some interesting stats:

• Gen Yers spend 12.2 hours online every week;
• 50 percent more likely than Gen Xers to send instant messages, twice as likely to read blogs, and three times as likely to use social networking sites like MySpace;
• 73 percent more likely to research online and shop offline today than they were in 2004;
• 45 percent of Gen Yers who have a mobile phone use it for data service;

PJM News article link

Filed by DK on August 6 2006

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