In June 2007 BBC Northwest held a Technology and Audiences day aimed at increasing BBC staff awareness regarding our ever evolving audience requirements.
Barney Grenfell from MediaSnackers was a key contributor at the event, explaining how content is consumed and communicated particularly amongst our younger audience.
Barneys' brief was to assume little or no awareness regarding our online audience and it was evident throughout the presentation that many of the facts and trends presented were an absolute revelation to staff, proving a great talking point amongst staff.