Examples, case studies, ideas, policies etc

We love dropping knowledge here at MediaSnackers and thought it was time to create a list of those common questions people / clients / friends / associates / family friends ask us about social media—we thought we’d make it an awesome list to make your brain melt :

1. What case studies exist of marketing with social media?
300+ Cases & Examples of Social Media Marketing : enough for you?

2. Do you have anymore case studies…?
Wiki of Social Media Marketing Examples : seriously? OK, how about another 1,500 to make the point…

3. We’re thinking of developing a social media policy, got any pointers?
164 social media policies : how about a great list which you can filter down by industry/sector to get you going.

4. I’m a teacher, social media is only for big firms isn’t it?
Top 100 High School Teacher Blogs : No. Whatever non-commercial organisation you work for there will be lists out there of the movers and shakers who are using social media. Go find it.

5. How do you measure and monitor social media?
Wiki of Social Media Monitoring Solutions : these might help.

6. Can you demonstrate the specific ROI of social media?
34 case studies that prove social media ROI : get your eyeballs around these.

7. So what examples are there of businesses blogging?
Fortune 500 Business Blogging Wiki : the big boys and girls blogging like it’s going out of fashion.

8. How many social networking sites are there?
List of social networking websites : and finally, just to scare the bejeezers out of you.

So many lists, so many strategies, so many methods!

This proves how personal and unique all the approaches need to be for each company and organisation, although, the above will certainly enable to make a start on crafting your own.

Sharing guidance

Here’s a great example of sharing knowledge and best practise in order to demostrate transparency and authenticity.

It’s also a great model to forward to bosses / heads of departments / board members who are a little risk averse when it comes to allowing their staff / brand into social spaces.

We still think it’s more valuable to start using social media first than to design a policy around its use but this might give some of you guys who are battling internally some leverage :

First seen on interesting snippets

An old brand embracing the new

Our third in a new series of video podcasts (vodcasts) focussing on those interesting folks who manage social media for their brand / company / organisation.

Scott Monty, Global Digital and Multimedia Communications Manager, Ford Motor Company.

0.00—0.21 intro
0.22—2.26 day-to-day activities
2.27—6.44 measuring success
6.45—9.06 CEO/executive buy-in
9.07—11.00 the humanisation of the brand (personalised video invites)
11.01—12.02 internal vs external measurement / creation
12.03—14.57 the fiesta movement campaign
14.58—17.56 internal use of social media
17.57—20.52 no blog but The Ford Story
20.53—23.02 the mistakes to learn from
23.03—25.15 one piece of advice for newbies (search on Twitter)
25.16—27.31 the future
27.32—27.51 outro

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Feast on our other MS Vodcasts

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