Refocussing on the important stuff

Keen-eyed individuals may have noticed a new addition to our tagline above.

If you haven’t, please take a look. The line is small but very significant. It not only states what MediaSnackers does, but what motivates us in everything we do, currently and in the future.

Recently, we all sat round a table and individually pinpointed what pushes us everyday to fulfil duties in the roles we have —not as a business, but as people. A common theme returned from us all: we want to inspire people to learn, work and live differently.

So how does this change the way we do business?

Put simply, this statement forms the basis of all our decisions, from what clients we work with, what blog posts we write, what projects we start and the judgements which shapes the future business. It isn’t a business plan, it’s a lot purer than that, more memorable and condensed. Without this statement, we realised we were operating and reacting without direction.

We will be making some powerful and possibly risky decisions in future, but all will be made safe in the knowledge that it is the right thing for us: the people that make the business.

With it, we will be reminded of why we love helping others. It isn’t contrived, nor steered by a demand for growth, an insistence for success or a desire to be wealthy. It offers something to check against and gives us confidence to move forward on our ideas and the strength to dismiss those that don’t fit (even if they make financial sense).

That is what we want to do.

This is our focus.

This is why we do, what we do.

Because we love it: Inspiring people to learn, work and live differently.

How about you? How do you remain focused? Do you know what drives you (other than a need to pay the bills)? What is your ‘why’? Let us know in the comments, reminding yourself and telling everyone else in the process.

Thanks to Simon Sinek and his following TED talk which provided the inspiration and to Dr Kelly Page for being our steer and providing us focus.

Author: mark - 20/09/10