McDonalds and social media

(WORLD) The MediaSnackers podcast focusses on individuals, organisations or companies who are simply impressing us and which are crying out for more discussion.

Heather Oldani is the Director of PR for McDonalds (USA) and colead on their digital strategy.

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0.00—0.46 intro
0.47—3.07 the digital strategy
3.08—5.30 monitoring the brand online and how do they react to it
5.31—9.12 examples of engagement
9.13—11.45 priorities relating to internal adoption
11.46—13.41 future plans
13.42—13.53 outro

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Everything

(WORLD) This is quite fun.

Social media is like the classic Swiss Army Knife—can be used in so many ways.

Here are the top ten search terms :

I know we've done nearly all of these and over time I'm wondering how this will change?

Will more generic things start to appear like 'plan a wedding', 'buy a car', 'find a man/woman' etc.

What do you think?

MediaSnackers gets a big sister

(WORLD) Social Media For Suits provides personalised mentoring for CEOs and senior executives.

We launch with a pedigree having already completed three packages during our top secret gigs these past few months.

Check out the testimonials below from CompTIA UK, Glasgow Grows Audience and The Working Knowledge Group:

Developed as a response to some discussions we’ve had recently with our clients plus the observations that they were very few suits attending our training / services, this is our shot at aiming higher up the chain of command; to enable those on the coalface to have the support and understanding of the people who sign their paychecks, set their workplans and budget spends etc.

Please help us to dissmeinate this first-of-its-kind (anywhere, we think) and a brand new separate but equally complimentary big-sister company to the services on offer at MediaSnackers. Many thanks in advance.

Social Media For Suits