(ENG) For the third and final 'top secret' new service session we're in London today.
We promise to announce what this is all about probably next month but definitely in the March 2010 email digest, so be sure to keep an eye on the blog sign up to our newsletter on the right hand side there to get the news first.
Related post : Top Secret Session #1 and #2
(GBR) What do you do when you want a good night out?
I’ll guess that you suggest a few places you know and love and choose one of those options. The Cinema, certain restaurants, bars and pubs etc. We all do. But every now and then we want something different, and often the effort of figuring out what is new to do, brings about more difficulties in making that decision.
It’s easy to see why we get stuck in a rut and revisit the same old spaces.
Today I’m in Nottingham, sitting in on a meeting to help unify the Cultural spaces so the residents can choose and organise a good time – be that day or night, indoors or outdoors. It’s a big project, but we have some great web agencies pitching for the tender. By the end of the day, we hope to have started an exciting journey that everyone in the City will be proud of and able to participate in.
Woo, go Nottingham! More news as I have it.
Related post: Nottingham Cultural Offer Part 1 & Part 2 & Part 3
(WORLD) Social media means there is no such thing as business-to-business (B2B) anymore.
Instead it's all peer to peer (P2P).
Blogs, Twitter, Facebook, LinkedIn etc have all created a democratic level playing field for all involved.
The thing is though, p2p has always been the best way to think of business anyway.
Think of your best customers. You have a personal relationship with them right? You don't sell to their business you sell to them. They in turn don't buy from your business but from you.
Even if you sell products through an online store and all people have to do is press an order button, social media is a great tool to get them to your site / tell the story behind what you do / show not tell what's on offer and the values & benefits of such a sale.
RIP B2B.
Thoughts relating to recent comments in one of our sessions for more b2b social media examples.
(GBR) Today we're delivering a half-day social media taster for a group of CEO's on behalf of Vistage International. We'll be showing them all the groovy stuff you can do to augment and embellish their current operations so they are quicker, cheaper, sexier.
Just got around to analysing the feedback. Great stuff overall, the guys really liked the session, very valuable and the interactive nature was
much appreciated.Comments included:
A very useful session – a little fast for me – but so helpful (and scary) to see some very exciting tools
One of the best, most-interactive days we have had
Excellent – hands on, relevant, practical
Learned new things and a great reminder of other things
Well structured session – all groups would benefit
Really helped my understanding of social networkingTony Price, Vistage Chair
Related posts : Past Vistage Speaking Group Gigs
(WORLD) We probably weren't the first to apply the 'snacking' metaphor to media, although there seems to be a growing adoption in terms of describing the new media landscape—we thought it would be good to keep an eye on the growing MediaSnacking meme:
Braincandy for media snacking: Hog-isms, issue 003
Sally Hogshead and her little pdf.
I am not talking about food snacking. I am referring to how people consume information and media. With thousands of blog posts (including this one), tweets, photo comments, headlines, news feeds, etc.
The Becher Agency echoing our views when we started all this.
@steverubel since I have a Touch I’m using it instead of the laptop for surfing, reading, media snacking, etc.
Tweeted by RuudHein
Trying out Media Munchies, my new Micro blog–tiny bites of social media snacks: http://is.gd/4YdbN
Tweeted by heidimiller
Like a hobgoblin of little minds im the foolish consistency of your media snacking philosophies. Goodmorning.
Tweeted by loudmouthman
Tweetfreek Social Media Digest Media Snack - http://eepurl.com/ed8U
Tweeted by AlexClon
people media snack #ahhra
Tweeted by LorettaDonovan
@Packard_Sonic Thanks! I love Media Snackers, but I’ve never seen the other ones.
Tweeted by Kerinus
#utahtech ”Media snackers?” Delicious!
Tweeted by vpbeerman
(SWE) Today we're delivering an internal event for JG Communication and their 130 staff.
We'll be exploring doing a keynote and then hosting four separate breakout sessions on various aspects of social media, exploring the benefits and value in adopting this stuff.
To the guys at Mediasnackers: Thanks a million for an inspiring day on the current social media landscape. The employees of ours who are very well versed in this topic learnt plenty of new things and the ones who aren't so well versed in this area were really blown away and inspired by the lectures and workshops.
Colm O’Callaghan, Operational Manager, JG Communication
(WORLD) Fresh off the back of producing ‘Zen and the Heart of Social Media‘, we’re set to release a few lovely T-Shirts in to the wild. With a dual purpose in mind, firstly to give ourselves some smashing threads to wear on our training gig in Sweden this week, and secondly to help promote some of the ideas and concepts for the Zen book. They will also become standard issue T’s for all our training throughout the 2010.
I’ve been digging away in Illustrator and Photoshop vectorising like mad and have a bunch of designs that I thought you lot might like to see. They are now ready to be printed by our friends at DizzyJam.
Take a look and let me know what you think:
Update: Neil @ DizzyJam has got back to me with a little video, check it out:
On Twitter please hashtag all things ‘Zen And The Heart Of Social Media’ with #zathosm.
Related posts : Zen and the Heart of Social Media, Writing A Book, Book Cover Image Needed and Cover Covered
(WORLD) When we first started offering social media training over three years ago we were one of few agencies in this space. Now there's a huge dillution of social media practitioners which indicates not only a need but also a growing marketplace for buyers.
This social media latent period relates to the time it has taken for the industry to germinate and how it has spread to become so popular. This is also evident in the amount of conferences and events dedicated to the subject plus how many other traditional communications agencies are diversifying their offerings to include social media services.
Fom a purely business and selfish perspective this means competition for us—although we see it as an opportunity to differentiate oursleves through our pedigree and more importantly the way we are continually honing our services to reflect the space.
2K10 is going to be another huge time for change as we launch a sister company to MediaSnackers, add to our product line and also simplify our services.
How has the increased operations and service offerings in this space affected you?
(WORLD) We’ve been using Odeo to host our podcasts forever (back in the day when it was still owned by the guys who went on to develop Twitter).
For the past 6 months or so the service from Odeo has been dwindling with frequent downtime and little customer service. The most pertinent issue has been the disappearance of the podcast stats which for months we’ve been chasing them on. Here’s the gist :
We want to state how extremely grateful we are to Odeo for hosting our podcasts for free—we just would've appreciated the opportunity to grab our stats and stuff when these issues started to arise.
So what now?
Well, we explored a couple of alternative solutions like specific WordPress podcast plugins like Podpress and Powerpress although each came with their limitations and issues.
For a while we were looking to fund a podcast plugin ourselves to offer a simple syndication option to iTunes, use of the WordPress audio player and some integrated stats to track the plays. Two of the agencies contacted about the brief never got back to us and the only quote we had was too expensive.
Lightning then struck as we worked out a completely FREE way of tracking the audio plays (which we’ll probably talk about at a later stage) and got the fantastic Kieran Masterton to craft a little plugin which just tidied up the data into a nice table for us to digest. We've also learned how to update the feed manually which takes a minute tops for every podcast.
As we're now hosting our own audio we have a new podcast feed which you can subscribe directly to through iTunes by clicking on this icon (download iTunes for free here).
Not using iTunes? Then just copy / paste this feed and drop it into your aggregating software.
And finally, thanks Odeo for hosting our stuff for the past three years, gutted you can’t give us our stats back and, genuinely, good luck for the future.
Related posts : Odeo Sucks
(WORLD) Last month we posted our final Rezed podcast—for two years MediaSnackers has been the production partner for Global Kids in creating the podcast series for the RezEd, the online hub for practitioners using virtual worlds.
We'd like to take this opportunity to say a huge thank you to Amira, Barry and Rik (plus others from Global Kids) for giving us the opportunity to be a part of this great project and who are fantastic people to work with.
For me personally, I grasped, you learn more by speaking to people than reading about their stuff. I was fortunate enough to speak to many practitioners who are doing fantastic stuff with virtual environments and just by having a dialogue with these individuals you get to go deeper and wider around the subject.
RezEd offers a great model for many industries and sectors to emulate—by creating a space where like-minded and similarly-focussed people can get together and feature their projects, share their learning plus ask questions, raises the bar even higher and contributes to the dissemination of the practise.
As RezEd comes out of beta and a new focus is placed on the 3,000-strong community to take more ownership, I'm personally hoping someone will continue to produce the podcasts—good luck guys.
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The MediaSnackers team bought a whole new element to the Street Athletics project, providing the integral mechanism that we needed for pursuing our ideas for empowering young people in the world of digital media.
The initial training session was a great introduction to the project for the young people and an excellent ice breaker. This was well complimented by the support they received at the events.
It's clear from the work they produced that they enjoyed themselves and learnt a lot from the project, so I look forward to working with MediaSnackers again in the near future to develop on what we've already achieved.
For over a year we've been challenging every youth service audience we get in front about the fact there was not one statutory youth worker in the UK blogging.
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