Writing A Book
The story unfolding.
(WORLD) Last month we announced we were writing a book detailing our approach to all this social media stuff.
This month the first draft went out to a few close friends and trusted colleagues who have been proofing the copy plus challenging hard us with their initial responses.
During any creative process there are many deviations and iterations of what you're producing as people steer and suggest certain approaches and improvements. Some stick, some don't. What we've tried to do is stay true to the initial reason behind this venture: to share our experiences in our way.
We know when people read this book they will gain an understanding of social media and the different approaches of its adoption and use plus it will break down certain barriers to entry through the simple way we present and describe stuff.
We also know it won’t be for everyone—just like Marmite.
Overall it's been a equally fun and hard process.
Mark has been working his magic on the website design plus ecommerce solution—it's pretty much done (save a few tweaks and nudges)
In a few weeks time we'll be announcing how you can pre-order copies of the book in the different formats plus how to grab some of the freebies and other goodies associated to the project.
Zen And The Heart Of Social Media will be launched December 1st 2009.
On Twitter please hashtag all things ‘Zen And The Heart Of Social Media’ with #zathosm
Related post : Zen And The Heart Of Social Media
