Facebook Fan Page
What shall we do with it?
(WORLD) A few weeks back we started the MediaSnackers Facebook Fan Page and have over 200 as members.
We’re currently exploring what to use it for?
We don’t want to just push our existing content from this blog / Twitter / Flickr / YouTube etc, or add to the information-overload as people binge on the social media buffet. We’re rolling a few ideas around to define what the space is for (and in fact if we do need it)—here’s our current thoughts:
- use it as a showcase for other people in our network : much like our podcasts and vodcasts
- specific offers : cut price deals on our services or something
- when and where we are : so we can press some flesh and make some of our virtual network 3D
- exclusive content avenue : brand new digital treats for a new audience
- missions : with suitable rewards
For us, it’s important to understand the different between audience and market, taking the advice we give our clients, we are exploring the reason we have this social space. Like Seth says here:
Feel free to offer any ideas / insights / suggestions / other examples of good fan pages etc as we continue to work out why and if we need this social space.
August 3rd, 2009
ahh its so much easier to comment on Seth’s words there, but I’ll refrain and talk about the fan page first.
Do we really need a fan page? Are people that add us really ‘fans’? Isn’t a ‘fan’ really just a ‘friend’? and isn’t a ‘friend’ really just a reminder for a someone/thing that we otherwise might just forget about if we didn’t have them somewhere in our list of digital contacts?
I like the idea of creating a specific purpose for the ‘facebook’ crowd purely because Facebook has a different purpose – the ego-centric nature of it demands that we engage & respond differently, because if ignore that fundamental difference, we stand the risk of failing to find a use for the page that works for that specific environment.
So maybe, we shouldn’t think of what ‘we’ (MediaSnackers) want to do on it, and we shouldn’t think of what ‘they’ (the fans) want to do on it, but rather consider why, those people flock to and utilise Facebooks service and then debate a MediaSnackers use which caters for that need?
Simply put: If we listen to us, and them, we could be wrong – if we provide a need within the service – we could get it right.
If you don’t agree that social networks provide different needs, then that’s a whole ‘nother discussion!
Seth speaks good words there… rewatch the video and remove the word ‘social networking’ from the guys question and replace it with ‘conversation’… you’ll now hear how to answer it effectively. Conversation is ‘always’ important – but speaking it in the wrong place is worthless. Converse where the right people are and you’ll do okay, do it in the wrong place and you’ll be wasting your time. What people should focus on is where is the most effective place to speak about the topic I want to talk about.
You may find that Facebook isn’t the place at all to do that.