Classic FM Interview
Going high-brow.
(GBR) At the recent ABO gig I was approached by ClassicFM to do an interview for their Arts Daily show…
Here it is, enjoy (I’m on in the second half of the piece).
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MediaSnackers provided real world support for the event by training young people to both use the video equipment supplied by BT and to interview the participants of the event. The challenges of the interviewing task should not be underestimated as the questioning, feedback, challenging and summarising skills are difficult to master.
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March 9th, 2009
Nice to see Classic FM feeding the Arts audience with new buzzwords. There’s a tendency to believe that certain types of media aren’t for some sectors – when in fact it is the ‘ it’s not for me’ audience that actually need it the most.
March 9th, 2009
You kept that under your hat! Great interview DK, the ‘pro social outcome’ mention made me very proud…Lou and I just listened, just a shame the link makes you sit through the previous interview…
Mark, I can’t quite tell if you’re being complimentary or cynical! I resigned from a quango that starved its staff of creativity and didnt look beyond the most pragmatic/policy based training. On the other hand, they knew there was a massive digital challenge. They also know for sure that audiences are literally dying off in the classical/orchestral sector, but it’s a sad fact that hierachical regionalised public sector cannot/does not move quickly, and subsidised arts orgs are often under-resourced or at the behest of a certain type of board or CEO.
In terms of audience development, Mark you’re right, but social media for me is just as much about homogenising audiences as segmenting them into marketing ‘types’. Previous direct marketing, publicity and promotion can be easily much more inclusive with social media, able to connect with the traditional audiences as much as the non-attenders. At a couple of clicks.
People are quite used to booking tickets online, so let’s encourage arts orgs and venues to offer people the chance to review shows, contribute to family friendly programming, see the story of a production rather than just the climax, get a real sense of the occasion without having always to go there, hear genuine audience reactions in the euphoria (or disappointment) of post-show discussions, let the musicians share their lives and routines through blogs…
It would be great if the arts led the way. After all, the best social media is ALL about being creative…