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	<title>Comments on: MS Alumni #2: Daniel Buckroyd</title>
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	<description>We inspire people to learn, work &#38; live differently with social media.</description>
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		<title>By: Matt Hinks</title>
		<link>http://mediasnackers.com/2009/02/ms-alumni2-daniel-buckroyd/#comment-2516</link>
		<dc:creator>Matt Hinks</dc:creator>
		<pubDate>Tue, 17 Feb 2009 15:15:15 +0000</pubDate>
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		<description>New Perspectives rock. I took my mother to see their &#039;Titfield Tunderbolt&#039; at Countesthorpe College in Blaby circa 1998. It was fabulous.

It&#039;s a shame that many people, especially 13-19, miss out on such high-quality touring products purely due to misperceptions of an arts experience, especially theatre.  Also I guess, especially venues, are caught between two stools in terms of programming and marketing, wanting to acknowledge and reward the traditional demographic that keeps the theatre ecology ticking over, but also needing to target the potentially exciting young futre participant and audience member.

I firmly believe that social media offers (especially) the subsidised arts sector an opportunity to &#039;capture&#039; the immediacy, excitement, emotion and impact of the arts. Simply by embedding pictures, film &amp; sound, including UGC especially reviews, and being willing to put the time in to work smarter to create consistently good digital content.

It&#039;s free, easy and doesn&#039;t need a funding uplift to to achieve!

Conspiracy theory: how many organisations are scared of utilising social media in its true democratic and participative ethos because they don&#039;t really want different audiences or the layman having a say in their work...</description>
		<content:encoded><![CDATA[<p>New Perspectives rock. I took my mother to see their &#8216;Titfield Tunderbolt&#8217; at Countesthorpe College in Blaby circa 1998. It was fabulous.</p>
<p>It&#8217;s a shame that many people, especially 13-19, miss out on such high-quality touring products purely due to misperceptions of an arts experience, especially theatre.  Also I guess, especially venues, are caught between two stools in terms of programming and marketing, wanting to acknowledge and reward the traditional demographic that keeps the theatre ecology ticking over, but also needing to target the potentially exciting young futre participant and audience member.</p>
<p>I firmly believe that social media offers (especially) the subsidised arts sector an opportunity to &#8216;capture&#8217; the immediacy, excitement, emotion and impact of the arts. Simply by embedding pictures, film &amp; sound, including UGC especially reviews, and being willing to put the time in to work smarter to create consistently good digital content.</p>
<p>It&#8217;s free, easy and doesn&#8217;t need a funding uplift to to achieve!</p>
<p>Conspiracy theory: how many organisations are scared of utilising social media in its true democratic and participative ethos because they don&#8217;t really want different audiences or the layman having a say in their work&#8230;</p>
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