Keeping track of the growing MediaSnackers Meme.
(WORLD) We probably weren't the first to apply the 'snacking' metaphor to media, although there seems to be a growing adoption in terms of describing the new youth-media landscape—we thought it would be good to keep an eye on the growing MediaSnacking meme:
Sofia's Diary debuted in March on Bebo, which has blazed a trail with online dramas such as KateModern, and has been running as short episodes described as "snack TV".
The rise of a new short-form hyrbid media production utilising social networking sites and produced televisual content.
People only hear soundbites and that's what they remember (we live in a media snack world).
A random twitterer.
The new bite-size media model is to reduce the news fat, cut back on content, and create tasty treats that requires fewer mental calories to digest.
How even the news are creating smaller digestable offerings.
Now, while everything else she said was brilliant and useful and insightful this just made no sense to me. Where's the longtail? Where's the viral tasty morsels that all those media snacking YouTube junkies wanna stuff down their faces?!?! This is old world thinking people surely it would be better to launch the site with basic content and release regular episodes to encourage stickiness?
A film students response to a visiting lecturer in the industry.
Providing a non-linear storytelling experience will satisfy the desires of people (who hunger for these kinds of stories) by connecting their actions, channel choices and media snacking to the unfolding story directly. Game developers have understood the potential of non-linear stories a long time ago and the IGDA offers a few good pointers to make the complexity work.
Another response to the fading film industry model of production.