Mountains vs Waves
Mountains rock but surf's cool.
(WORLD) For many professionals in youth-focussed organistions social media is something new to consider, understand and develop. One of the most used statements we hear is along the lines of feeling they have been "left behind" and of being "out of touch".
The response we give:
Social media is a wave to catch not a mountain to scale.
With a few peripherals (like a wetsuit and board or computer and net access) it's a totally free activity. Even if you're not very good it makes you see things differently, gets you fit and is even better done with friends…
At the least, you obviously have to learn how to swim first—in this case understand that merely by 'giving it a go' you still won't float without time investment and a little commitment. Plus there's always the danger of getting drilled into the reefs (this is about understanding where to surf).
The online landscape is fluid—ever shifting with continuous momentum to help those already involved.
Waves are powerful things but also fun, constant and sharable.
Don't you just love metaphors…
