Penguin Social Creativity Strategy
Designing covers through crowdsourcing.
(WORLD) Old school book publishers Penguin have partnered with teen focussed social networking platform Piczo to create a competition called Piczo My Penguin (obviously)!
Up for a creative alteration are: Alice in Wonderland, Dracula, Steppenwolf, The Great Gatsby, Le Grand Meaulnes, and Animal Farm—all chosen by bands such as Razorlight, Beck, and Goldspot who will also judge the competition and choose the winners.
Old school meets new school in a nice creative mash-up…
Via Webware
