Teens Dig Digi-Tunes
Young people can’t get enough of iTunes.
(USA/CAN) Released by Piper Jaffrey the ‘Taking Stock with Teens‘ report (focussed on the American and Canadian market) throws out some eyebrow-raising stats:
• over 80% who own an MP3 player own an iPod;
• 90% who use online music services use iTunes (how happy does that make Steve Jobs); and
• 44% of the total teen budget was spent on fashion.
There’s also a short video about the report you can watch—a guy in a suit looking like he’s giving evidence in a court case, but he know his stuff.
