Gen D (For Digitalisation)
New report explores new digital media trends.
(WORLD) Check out this free new report focussing on the technology habits and usership of 3,000 Gen Y from KPMG.
It covers many areas—such as prevalant media device ownership, online participation, shift in source for news etc.—which simply reinforce the accepted notions that 18-30 year olds are a digitalised generation.
The report obviously goes into more depth and highilghts the impact of technology on/for work enviroments, education and also its impact on values. Overall, simply more weight to add to the growing MediaSnackers discourse.
