Gaming And Cinema Mash-up
An emergence of a new media form?
(SPA) Imagine visiting your local cinema, getting your popcorn and drinks then heading off to the theatre. Although this time you’re not there to passively watch but to immerse youself and participate in a video game with 50 others. This is new/old media mash-up is being tested out in Madrid and Germany and which will be coming to a threate near you soon…
Driven by the slowing down in sales at the box office these developments are seen as a great way to monetise the smaller theatres which are simply struggling.
Enrique Martinez is behind the idea for a movie theatre in Madrid, Spain:
We see the future with multiplexes with five screens, one for the traditional Hollywood spectaculars and the others for screens for video halls and 3-D. That’s the next step.
UPDATE: Here in the UK there is a £3million investment into a social networking site (called Lovefilm.com) to ‘boost cinema attendances for non-mainstream movies’.
