North American Gen Yers
Some stats to chew on…
(US) Thanks to those clever people in Forrester Research and their North American Consumer Technology Adoption Study 2006 Benchmark Survey of 66,707 US and Canadian households, I can bring you some interesting stats:
• Gen Yers spend 12.2 hours online every week;
• 50 percent more likely than Gen Xers to send instant messages, twice as likely to read blogs, and three times as likely to use social networking sites like MySpace;
• 73 percent more likely to research online and shop offline today than they were in 2004;
• 45 percent of Gen Yers who have a mobile phone use it for data service;
