Mainstream Gets Sidelined
An insight into the changing attitudes of old media.
(WORLD) A comprehensive study of 10,000 people in ten countries illsutrates how young people are naming the internet as the main suorce of their news. This will have a hug impact on current and traditional media.
The challenge for big media players like the BBC is to stay relevant to young men and women reared on a diet of MP3s and iPods.
As more and more young people are becoming immersed in technology, their media practises will change with the mediums they utilise. TV will not die but it will have to morph and become fluid in its operations and production.
